We want to make sure that even if you have no idea who we are, that you’ll walk out knowing all about us and hopefully become a fan of the brand,” he added.
Even if you don’t buy a sticker, you’re welcome to sit in our state-of-the-art theater and watch a film. “The theater, staff, imagery, and product all speak to the TGR culture. There’s a deep-rooted love for Montana, and that translates to the community and the customers,” he said.Īnother key factor, he added, is that TGR focuses on the overall experience as much as the product. Todd and Steve both went to school there, and our tour team has always focused on events and premieres there. “Montana has always been a large part of TGR’s DNA. The store has performed above our expectations,” he said.įrancis credits that to several factors. But the response has been incredibly positive, and the Bozeman community has definitely embraced us. We ended up opening on July 1 right when Bozeman was coming out of lockdown. We were set to open the Bozeman store in March before COVID hit, and the pandemic took everything to a screeching halt. “It certainly hasn’t been without its challenges. He admits that doing so “isn’t quite as easy as floating a fat ski through Jackson’s powder”. Helping to spearhead its retail operations is Brian Francis, TGR’s head of merchandising. We’re still a really small fish, but Smith, POC and Oakley can’t cover every athlete out there.” “We’re not trying to crush anyone or do damage to anyone’s bottom line. “We’re not going after Johnny Collinson,” Todd said - an accomplished mountaineer and considered to be one of the world’s best big- mountain free-skiers. At this time, TGR has no plans to sell optics from other brands. None of this is easy, but we have a great consumer reach which makes it work.”įor the optics category, branded under the tagline “See the world through our lens,” Zeiss makes the lenses, the frames are manufactured in Italy and the google frames are made in China. “For a while, we were hanging in with hats and T-shirts, then we got to the point of volume and said, ‘We should do water bottles.’ Then we said the same thing about optics. “Having a depth of line is what’s allowed us to do to this,” Todd said. Several locations carry Jones Snowboards, a company founded by Todd and Steve Jones’ brother Jeremy. The stores sell TGR branded apparel, optics and supplies which, according to the brand, has “grown tenfold in the past four years from 5 percent of total revenue in 2016 to 36 percent in 2020”. “And since production has slowed down during the pandemic, we’ve been able to put a lot of effort into that space.” “Retail has definitely been on our radar for a while,” said Jones. TGR also has plans to open a store on Main Street in Breckenridge, CO and later this year one in downtown Burlington, VT. Its first retail store opened in Jackson Hole’s Town Square, the second in Teton Village, and this year TGR will open two stores - one in Bozeman, MT and one in Killington, VT. This all stems from that.”Īt first, TGR played its retail cards close to home where it has a large following.
Our tagline, ‘Live the dream,’ helps inspire people and evokes an emotion. We wanted a brand that people could relate to and meant something to people. “That’s why we didn’t name the company Teton Productions. “When we started in 1995 we always thought we’d build a brand that was bigger than just making ski movies,” said Todd.
Teton gravity research under the influence tv#
In August the company also launched the TGR TV platform, a free, live-streaming channel with membership levels. Since the pandemic began, it has opened a retail location in Bozeman, MT and Killington, VT, has entered the second year of its partnership in the TGR Continuum Hotel at the base of the Jackson Hole resort and opened a drive-in theatre to show its latest mountain bike film. Headquartered in Wilson, WY with employees across five states, TGR has consolidated and equalized its line of revenue. Now, 25 years later, they’ve accomplished that with their adventure lifestyle media company, Teton Gravity Research (TGR) and have branched out into retail, hotels and a new TGR TV platform to work symbiotically with their original concept. Twenty-five years ago, two brothers, Todd and Steve Jones had the vision to create action sports movies.
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